The problem is you’re trying to grow your brand without defining it. Your brand is just like any other function of your business. If there’s no defined process and system, you can’t ever expect it to grow bigger and more effective than you.
Building a powerful brand means building a clear and consistent brand. Building a clear and consistent brand means understanding exactly what your customers love about you, and then defining it. By defining it, you translate your passion for the business to your employees so they can deliver on it in every interaction with a customer. They are fully living the brand and are empowered to make decisions and take action in the best interest of the business.
Now, everyone is on the same page— you, your people, and your customers. This is the only way to scale your business without becoming a prisoner of it.